Designs for life with the G 310 R

25/01/2017
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BMW G 310 R forms the base of university degree programme that puts future of motorcycle design in students’ hands

When a group of students of the European Institute of Design (IED) in Milan presented their final degree projects on the BMW G 310 R, we were given a glimpse into what city-dwelling Millennials truly want from a motorcycle…

The project, initially launched to the students in 2015 by BMW Motorrad Italia Marketing Manager Andrea Ferrari, challenged design students with no background in automotive design and engineering to customise and adapt the small, light, agile bike to be even more appealing to urban riders.

After a year of work, the students’ final renderings were revealed in Monza at The Next 100 Festival, and now that these students have graduated, the baton has passed to a new set of students to bring the inspirations to life using the world-leading facilities of the IED.

“It is BMW Italy’s aim to continue this partnership into the 2016/17 academic year. We want to bring some of the concept bikes’ features to a more concrete phase, diving deep into some specific aspects of each bike, bringing a ‘G 310 R by IED’ to life”, said Ferrari.

Inspired by the outgoing students’ concepts, this year’s students will start to develop these into their own. Then, after around three months, there will be an initial review from BMW Motorrad Italia and the teachers at IED in which the ‘best’ ideas will be chosen. At this stage, the students will start to collaborate as a team, working on the concepts that have been identified as the best, with the aim to, ultimately, build a working prototype.